2018 Tile Industry Outlook These points deserve attention
China's tile production has accounted for more than 60% of the global tile production, annual per capita tile production has exceeded 7 square meters, annual per capita consumption of more than 6.5 square meters, these basic data in the world are clearly at a "high." In recent years, the output of ceramic tiles has obvious characteristics. The number of double-digit ceramic tiles has been growing at a double-digit annual rate for 2004-2011, increasing by a single digit for three consecutive years from 2012 to 2014. Near zero growth in 2015 and 2016, according to the data of the first three quarters this year, 2017 Estimated growth in China's ceramic tile a slight increase of about 1-3%. In 2018, it was widely regarded by the business community as a "small year" for real estate in China. According to recent news, second-hand housing in Beijing has been losing ground for eight months, with transaction volume down 50%. "2018, real estate will usher in a historic change", in this context, it is estimated that in 2018 China's ceramic tile production will also fall 5-10%.
However, in recent years, the quality of ceramic tile products in our country has been constantly improving. With the improvement of consumption level and the enhancement of brand awareness, the quality of ceramic tile products is The minimum consumer demand, but also the basic guarantee for the manufacturer of the product, otherwise there is no industry position, market position, there is no consumer status. At present, the basic characteristics of the mature development of China's ceramic tile industry is the continuous improvement of product quality, color variety.
In 2016, the export of tiles in China dropped precipitously and the tile exports continued to decline in 2017. The main reasons are: the overseas expansion of China's ceramics enterprises and the construction of factories everywhere; the large export of China's ceramic machinery and equipment of overseas ceramics enterprises have greatly increased the overseas ceramic tile production The competitiveness of manufacturers; continued foreign anti-dumping tiles in China; RMB exchange rate firm. 2018 this situation will not materially change, it is estimated that in 2018 China's tile exports will still be about 5% decline.
Domestic ceramic tile product marketing has also undergone great changes in recent years. It is expected that the proportion of ceramic tile sales in construction, assembly, Internet home improvement, designer channels, platform sales, etc. will continue to increase in 2018, and the retail proportion of traditional distributors will continue to decline. Corresponding ceramic tile sales brand concentration continues to improve, but also makes Tao enterprises continue to strengthen brand awareness, category strategy, marketing events, everywhere reflects the "brand everywhere." In 2018, based on the traditional regional distributors, the partner system appeared with a large number of third-party implementation, and the platform sales that carried some pre-sale and after-sales services were promoted in the low-end market. In general, hardcover room, the whole package, the whole package, decoration packages and other decoration forms of substantial growth, will lead to changes in ceramic tile marketing.
Technological innovation, product innovation is an eternal theme. Now the Chinese tiles in technology, equipment, products and Italy, Spain, the distance is shrinking. 2018 China's ceramic tile industry is likely to be the year the outbreak of ceramic slabs, the introduction of equipment and domestic use of traditional press molding methods on the same stage competitive. Product style, in general, is now blending things, the so-called "Europe east, China west." In 2018, modern antique tiles and marble tiles will become the two largest categories in the industry. The total volume of tiles will rise slightly with the introduction of many new products in the context of several consecutive years of decline.
Environmental protection, 2018 is still hanging on the head of the ceramic industry a sword, the recent Central Economic Work Conference will defeat pollution control won the Battle of the Blue Sky, as the 2018-2020 years, one of the three major tough battle. In other words, the next three years, the national government may be more stringent environmental requirements, the local government rather than the right mentality of private enterprises in the environmental protection of pottery to play the spirit of the twelve, otherwise there will be no way to go.
The situation in the ceramic tile industry in 2018 will not be too bad, it will not be too good, only you have done badly or done well.